Over 500 traders are charged with violating laws to protect consumers against poor-quality products

The company is also driving Big C's private label product development and sales, aiming to position them at the top of customers’ minds in terms of product quality and value, and has set its private label sales target at 50 billion baht by 2026 for its private label brands such as We are fresh, Besico, Big C Happy Price, Big C Happy Price pro, etc.